You’ve got a funnel in place.
People click, maybe even sign up… but barely anyone actually becomes a customer.
Something’s leaking.
Funnels fail all the time — not because the offer sucks, but because a few small mistakes quietly destroy momentum.
Here are the top 3 funnel killers to check (and fix fast):
1. Your Messaging Isn’t Aligned
If your ad says one thing, your landing page says another, and your emails go in a third direction — congrats, you’ve just confused your leads.
Fix it: Match your message across the full funnel. The promise in your ad = headline on your landing page = content in your emails. No curveballs.
2. You’re Asking for Too Much, Too Soon
Asking a cold lead to “book a call” 10 seconds after they land is like asking someone to marry you on the first date. It’s weird.
Fix it: Ease them in. Offer a smaller ask first — a free scan, checklist, or case study. Then follow up with something higher intent once they’ve engaged.
3. You’re Not Following Up Properly
Most funnels die in the follow-up. You lose leads not because they weren’t interested — but because you didn’t stay top-of-mind.
Fix it: Build a post-opt-in sequence that actually nurtures. Use email, retargeting ads, and even SMS. And automate it so you don’t have to chase manually.